Color Wow is the latest creation from internationally acclaimed hairstylist John Frieda and industry-renowned products innovator Gail Federici. John and Gail, co-founders of John’s original professional hair care company, have now gone on to form Federici Brands and ‘Root Cover Up’ is the first product to launch from the brand. Back in the day John used to do my hair, which was always a treat, and has of course had mega success with his brilliant products. Just when you’d have thought he would’ve peaked and couldn’t possibly come up with another amazing idea, he comes up with this!
Gail describes it perfectly: Other root cover products make big promises, but have always fallen frustratingly short. Color Wow Root Cover Up is a professional mineral powder that covers roots quickly and easily with no mess. But the real leap forward and evolution in this product is that it not only covers grey roots, but also dark roots in colour-treated and highlighted hair. So that means, if you you have blonde highlights in your hair, for example, and dark regrowth, our blonde Root Cover Up shade will camouflage your regrowth, so it looks like you have fresh highlights. There is nothing else that can deliver that result. The formula is oil-based and non-waxy and covers all roots seamlessly. It stays in place and looks completely natural.
So how convenient is that? No more ugly tell-tale roots waiting for the next colour appointment! Wow indeed!
Color Wow Root Cover-UpView & Buy Color Wow Here